We believe real change happens when we think bigger — when we invest boldly in what works.
Dr. Rajiv Shah, President of the Rockefeller Foundation, makes that case beautifully in his recent article “The Case for Big Bets in Philanthropy: Food is Medicine” (Deseret News). His message reflects our mission: turning food and health into powerful partners for prevention and community well-being.
Across the country — and right here at home — food is medicine, and food literacy programs are showing that lives transform when nutrition becomes part of healthcare. Participants see improvements in blood sugar, blood pressure, and overall health — often avoiding costly hospital visits through access to nourishing foods.
The challenge is urgent: nearly 30% of Santa Barbara County households face food insecurity, while diet-related chronic diseases continue to rise. But we know what works — community-rooted education, healthcare partnerships, and culturally resonant programs that help families Eat to Thrive.
That’s what Rooted delivers. Through bilingual, hands-on education and collaboration with healthcare and community partners, we’re making food literacy and joyful, healthy eating part of everyday life.
Real change happens when entire communities participate — through time, voice, resources, and connection. Everyone has a role in building a healthier future.
As Dr. Shah reminds us, philanthropy can lead. When we invest in prevention and connection, we don’t just improve lives — we reshape systems.
Read the article here: The Case for Big Bets in Philanthropy — Food is Medicine
Let’s think bigger together — for a healthier, more resilient Santa Barbara County.
Learn more about our efforts here: Invest in Community Health
